Within our quest for your lightest bottle possible, we took our eyesight to a staff of specialist glassmakers. Exploring designs and glassblowing methods to minimise glass use without having compromising durability.

This new, lightweight bottle is really a factor of exquisite beauty; but much more importantly, it demonstrates what can be done With regards to lightweighting glass. We are going to continue on implementing these learnings throughout our range, taking much more progressive strides as we look to the future of Scotch.”

Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip with the spear for glass—especially for providers wishing to market in Europe.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals

International Design and style Director at Diageo, Jeremy Lindley who led the design venture, stated, “Johnnie Walker Blue Label Ultra was born from an ideation session considering the future of luxurious. With other groups relocating in direction of lightweight – like eyewear and higher-overall performance biking – we questioned irrespective of whether luxurious spirits could stick to fit. “We took our eyesight to your crew of specialist glassmakers and all through a 5 yr test-and-master course of action slowly and gradually identified how to create exquisite, lightweight glass.

From peaty whisky to fruity whisky, lean on our specialist insights to find out the entire assortment and character of various whisky flavours.

The end result is undoubtedly an market-first that, together with attaining exquisite elegance, showcases what luxurious, lighter-bodyweight, lessen-carbon bottles of the long run could appear to be. As Section of the Diageo Spirit of Development action system, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition that is definitely geared toward lessening the amount of carbon emissions connected to packaging.3 While the technology just isn't nonetheless available to launch bottles of the pounds at scale, permanently, the expertise Johnnie Walker has garnered here is now getting applied to lightweighting jobs across the Diageo portfolio.

. The Formerly claimed ‘lightest pounds Scotch whisky bottle’ was released by a UK retailer and weighed close to 298 grams.

Developed through a exam-and-study design with external glass makers, this gentle-fat bottle includes a handblown teardrop condition that reimagines Johnnie Walker's legendary square style and design, exemplifies the future of light-weight, and can help learn new choices for lighter, lessen carbon packaging solutions.

We're below whenever you're willing to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new product or service launches and the latest from our earth of whisky.

This is a globally allocated release produced from exceptional shares, such as whisky from ghost distilleries that are now not in Procedure. Lower than 888 bottles were designed around the globe.

Diageo has submitted filings to have its granted United kingdom Patent No. GB2616831 B endorsed as licensable of proper around the UKIPO patent sign up, and interested get-togethers are invited to request an ordinary royalty absolutely free, non-distinctive licence from Diageo.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals

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This can be a a person-off bottle for now illustrating the art of the attainable, as being a structure experiment and redefining lightweight as luxurious. We will keep on to apply these learnings throughout the broader Diageo variety.

Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, initial manufactured in distilleries which have given that shut.

Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, impressed by the craze in the direction of 'fragile' in lieu of 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.